The Answer is home

Huge potential

• Over 70% of customers have had an annual income of less than ₹ 2 lakh
• Credit in rural India has been highly unorganized
• Local moneylenders have had exorbitant interest rates
• Rural customers have had income profiles that are not steady
• Ticket size for loan requirements have been extremely small
• Customers live far from each other, having made them difficult to reach & serve