The Answer is home
Huge potential
- Over 70% of customers have had an annual income of less than ₹ 2 lakh
- Credit in rural India has been highly unorganized
- Local moneylenders have had exorbitant interest rates
- Rural customers have had income profiles that are not steady
- Ticket size for loan requirements have been extremely small
- Customers live far from each other, having made them difficult to reach & serve