The Answer is home

The Answer is home

Huge potential

  • Over 70% of customers have had an annual income of less than ₹ 2 lakh
  • Credit in rural India has been highly unorganized
  • Local moneylenders have had exorbitant interest rates
  • Rural customers have had income profiles that are not steady
  • Ticket size for loan requirements have been extremely small
  • Customers live far from each other, having made them difficult to reach & serve

Emi